Tag Archive | integration

NAB Recap: The Art of Integration

“Integration, integration, integration.” Upon entering the Las Vegas Convention Center, this year’s NAB theme was unmistakable.

Many of the main exhibitors embraced the theme, especially when referring to file-based workflow. As booths preached varied ways of integrating business operations and production, many exhibitors were also showcasing the integration of media itself.

Many local broadcasters are already harnessing digital IP-based solutions to stream content from mobile phones to on-air broadcasts, as well as online to local news sites. So it’s no surprise that over 5,000 of these broadcasters and video advertising destinations use the pure-digital Extreme Reach platform to receive and manage ad content.

As the Extreme Reach platform coordinates the digital workflow between broadcasters and advertisers, it accommodates the tight schedules and processes of broadcasters while allowing advertisers to easily integrate video advertising campaigns across TV and online.

Integration and enabling efficiency is at the heart of what we do. Need more proof? Read our most recent client story with WTHR-TV.


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