It seems it was only a very short time ago that TV stations began receiving their ad content via the internet. In the early days, they said it couldn’t be done. But now, it is arguably the preferred transmission method.
In December 2012, Extreme Reach achieved an amazing milestone: 99.9% of broadcast TV stations in North America now receive their commercials electronically via Extreme Reach.
We’d like to extend a heartfelt THANK YOU to all of the broadcasters that have helped us achieve this milestone. By doing so, they now receive their ad content in the most efficient manner possible. And according to WFFF/WVNY Operations Manager Ken Kasz, “Life is so much easier now. It’s clear that you guys have been doing this long enough to make it easy.”
It’s the cloud computing technology behind the Extreme Reach platform that enables advertisers and broadcasters such as WFFF/WVNY to work smarter, faster and much more efficiently. This efficiency, speed and accessibility was paramount during our recent election year, and is an ongoing concern for broadcasters when they face inclement weather. Each year, severe storms bring standard shipping methods to a halt and adversely impact content delivered via satellite.
So, if you’ve been contemplating the move to file-based ad deliveries, it’s never too late. Extreme Reach is here to make it easy.
Tom Falcone is the Vice President of Network Relations at Extreme Reach.