Tag Archive | HD TV advertising

Extreme Reach Network Hits New Milestone

tom-falconeYou’ve come a long way, baby.

It seems it was only a very short time ago that TV stations began receiving their ad content via the internet.  In the early days, they said it couldn’t be done. But now, it is arguably the preferred transmission method.

In December 2012, Extreme Reach achieved an amazing milestone: 99.9% of broadcast TV stations in North America now receive their commercials electronically via Extreme Reach.

We’d like to extend a heartfelt THANK YOU to all of the broadcasters that have helped us achieve this milestone.  By doing so, they now receive their ad content in the most efficient manner possible. And according to WFFF/WVNY Operations Manager Ken Kasz, “Life is so much easier now. It’s clear that you guys have been doing this long enough to make it easy.”

It’s the cloud computing technology behind the Extreme Reach platform that enables advertisers and broadcasters such as WFFF/WVNY to work smarter, faster and much more efficiently.  This efficiency, speed and accessibility was paramount during our recent election year, and is an ongoing concern for broadcasters when they face inclement weather. Each year, severe storms bring standard shipping methods to a halt and adversely impact content delivered via satellite.

So, if you’ve been contemplating the move to file-based ad deliveries, it’s never too late.  Extreme Reach is here to make it easy.

Tom Falcone is the Vice President of Network Relations at Extreme Reach.

HD TV Advertising Up 150 Percent Since 2010

Extreme Reach HD Ad Trends Report Q2 2012 This week, the Extreme Reach Research Group released its Q2 2012 HD Advertising Trends Report. This edition highlights a significant shift towards HD TV advertising over the past two years, and focuses on the growth within five major verticals: Financial Services, Automotive, Entertainment, Retail and Political.

A key takeaway is that for the first time, broadcast networks receive more ads in HD than they do in SD.

Now in its eighth quarterly edition, this edition also examines:

• Changes in HD advertising trends over the past two years.
• HD ad trends related to sporting arenas that highlight opportunities around preseason football and summer sports.
• Opportunities for advertisers nationally and locally.

Also, find out which HD ad format has been adopted most often by broadcasters and cable outlets, and learn which file type has become the preferred format for production studios.

For more details, download a free copy of the Q2 report.

Nearly All Ad Deliveries Via Extreme Reach Are Now Digital

7k affiliates

Our network just hit another major milestone!

Extreme Reach now has more than 7,000 video affiliates across the US and Canada, making just over 98% of our TV ad deliveries digital. (Feeling crafty? We’d like to suggest this new use for tape.)

Our network also digitally connects to 30 percent more TV and HD TV media outlets than any other.

What does this mean for advertisers?

Our cloud-based ad platform currently helps over 2,500 advertising clients deliver more than 98% percent of their TV commercials digitally. With Extreme Reach, your TV ads can be delivered in minutes. And we deliver to nearly every TV destination in North America – all while eliminating the costs and delays associated with dedicated hardware and satellite infrastructure. Advertisers can now execute broad-reaching ad campaigns faster and connect to more media and larger audiences in record time.

Find more details in this new article.

HD Advertising for Hispanic TV Audiences Lags Behind National Averages

The Extreme Reach Research Group released its Q1 2012 HD Advertising Trends Report this week. This edition examines the distribution and adoption patterns of HD advertising across U.S. Hispanic TV destinations.

The report identifies the following trends and opportunities:

  • The state of HD adoption by Hispanic TV media
  • The level of HD ad distribution to Hispanic TV media by advertisers and agencies
  • Market opportunities for advertisers and agencies to connect with Hispanic audiences

For more details, download a free copy of the Q1 HD Ad Trends report.

New HD Trends Report Highlights A Record-Breaking Year for Political HD Advertising

HD Trends Q4 2011 ReportThe Extreme Reach Research Group released its Q4 2011 HD Advertising Trends Report this week. This edition analyzes political TV advertising trends and examines why political marketers are turning to HD advertising in record numbers as they search for a competitive edge in their political campaign efforts.

Key takeaways in this report include:

  • The details and significance of the sweeping shift to HD
  • Why HD makes a difference
  • How political advertisers may be able to gain an edge with HD

For more details, download a free copy of the Q4 HD Ad Trends report.

New HD Trends Report Reveals Opportunities for Regional Advertisers

HD Advertising TrendsThe Extreme Reach Research Group released its Q3 HD Advertising Trends Report this week. Among other things, this edition took a closer look at regional HD advertising trends with a focus on specific verticals and top markets. Generally, regional TV advertisers distribute a significantly lower percentage of their advertising in HD than their national counterparts.

Auto dealerships and retailers in particular were highlighted with deep dives into how they can gain an edge by advertising in HD. HD adoption and distribution patterns were also examined in the top 25 markets, revealing opportunities to make a greater impact by advertising in HD.

Some of the highlights from the report:

  • 73 percent of local broadcast outlets accept HD in the top 25 markets.
  • Retailers and auto dealers are national advertising leaders, but lag in regional HD ads.
  • 12 percent of regional TV ads are delivered to TV media in HD. The national average is 20 percent.

For more details, download a free copy of the Q3 HD Ad Trends report.

NBC Selects Extreme Reach to Streamline the Distribution of Promotional TV Spots


Extreme Reach has announced their partnership with NBC to deliver promotional spots from NBC’s production centers to their network affiliates across the country. With the Extreme Reach video distribution solution, NBC on-air promotion spots are now distributed faster and earlier each day, allowing significantly more local airtime for each promo.

Until now, the daily process of delivering NBC’s promotional spots via multiple satellite feeds to network affiliates created a significant lag in promo distribution. But with this new program, which NBC has named CliC (Connect, Locate, Integrate, Communicate), Extreme Reach eliminates the manual steps and the scheduling dependencies of satellite feeds, providing millions of dollars of value to the network and saving each NBC affiliate hours of labor each week.

Since CliC’s launch in mid-June, more than 100 NBC affiliates across the U.S. have upgraded from their satellite-based delivery model to the Extreme Reach cloud-based solution. Additional affiliates are signing on every day and NBC plans to completely phase out satellite-based distribution of daily short-form promos by the early part of 2012.

For more information on CliC and the NBC-Extreme Reach partnership, learn more in our new press release.

New Q2 Trends Report Reveals Recent Surge in HD Advertising

HD Advertising Trends Report

The Extreme Reach Research Group released its Q2 HD Advertising Trends Report this week. The report highlighted the surge in HD ad distribution over the last six months. HD ad delivery increased by about 50 percent in the first half of this year over H2 of 2010. Contributing factors to the recent growth in HD adoption are also examined.

Here are some of the highlights:

• There was a 50 percent increase in HD ad distribution in since 2010
• Cloud-based distribution has reduced HD ad distribution costs by 30%*
• 20 percent of all TV ads were delivered in HD last quarter
• 94 percent of local HD media outlets now receive HD ads digitally via a cloud-based distribution channel

For more details, download a free copy of the Q2 HD Ad Trends report.

*Based on average HD distribution savings for our clients who have switched from DG FastChannel to Extreme Reach.

Extreme Reach Enables TV Industry Migration from SD to HD Commercials

There are a couple of key issues barring advertisers from making the switch from SD: Cost and Coverage.

But Extreme Reach has addressed both by offering advertisers wider HD distribution (including all the major broadcast and cable networks) and providing a more reliable delivery service at a lower cost. 

The Extreme Reach digital distribution network is now the world’s largest, surpassing that of DG FastChannel®, with more HD and SD TV destinations, deeper industry integration and a more cost-effective way to distribute high-definition commercials.

The result? HD advertising among brands using Extreme Reach for ad distribution has increased by more than 50% since the end of 2010. This HD momentum is made possible by the Extreme Reach cloud-based platform that is more scalable, reliable and affordable than other current offerings.

To learn more, check out our latest press release.

Extreme Reach in Ad Age Print Edition

Ad Age Extreme Reach CoverDid you see our ad on the cover of Ad Age last week (May 30 print edition)?

If you missed it, here’s the two page cover spread.

Extreme Reach helps brands power their video advertising from screen to shining screen. The path starts here.



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