Tag Archive | HD Trends Report

HD TV Advertising Up 150 Percent Since 2010

Extreme Reach HD Ad Trends Report Q2 2012 This week, the Extreme Reach Research Group released its Q2 2012 HD Advertising Trends Report. This edition highlights a significant shift towards HD TV advertising over the past two years, and focuses on the growth within five major verticals: Financial Services, Automotive, Entertainment, Retail and Political.

A key takeaway is that for the first time, broadcast networks receive more ads in HD than they do in SD.

Now in its eighth quarterly edition, this edition also examines:

• Changes in HD advertising trends over the past two years.
• HD ad trends related to sporting arenas that highlight opportunities around preseason football and summer sports.
• Opportunities for advertisers nationally and locally.

Also, find out which HD ad format has been adopted most often by broadcasters and cable outlets, and learn which file type has become the preferred format for production studios.

For more details, download a free copy of the Q2 report.

HD Advertising for Hispanic TV Audiences Lags Behind National Averages

The Extreme Reach Research Group released its Q1 2012 HD Advertising Trends Report this week. This edition examines the distribution and adoption patterns of HD advertising across U.S. Hispanic TV destinations.

The report identifies the following trends and opportunities:

  • The state of HD adoption by Hispanic TV media
  • The level of HD ad distribution to Hispanic TV media by advertisers and agencies
  • Market opportunities for advertisers and agencies to connect with Hispanic audiences

For more details, download a free copy of the Q1 HD Ad Trends report.

New HD Trends Report Highlights A Record-Breaking Year for Political HD Advertising

HD Trends Q4 2011 ReportThe Extreme Reach Research Group released its Q4 2011 HD Advertising Trends Report this week. This edition analyzes political TV advertising trends and examines why political marketers are turning to HD advertising in record numbers as they search for a competitive edge in their political campaign efforts.

Key takeaways in this report include:

  • The details and significance of the sweeping shift to HD
  • Why HD makes a difference
  • How political advertisers may be able to gain an edge with HD

For more details, download a free copy of the Q4 HD Ad Trends report.

New HD Trends Report Reveals Opportunities for Regional Advertisers

HD Advertising TrendsThe Extreme Reach Research Group released its Q3 HD Advertising Trends Report this week. Among other things, this edition took a closer look at regional HD advertising trends with a focus on specific verticals and top markets. Generally, regional TV advertisers distribute a significantly lower percentage of their advertising in HD than their national counterparts.

Auto dealerships and retailers in particular were highlighted with deep dives into how they can gain an edge by advertising in HD. HD adoption and distribution patterns were also examined in the top 25 markets, revealing opportunities to make a greater impact by advertising in HD.

Some of the highlights from the report:

  • 73 percent of local broadcast outlets accept HD in the top 25 markets.
  • Retailers and auto dealers are national advertising leaders, but lag in regional HD ads.
  • 12 percent of regional TV ads are delivered to TV media in HD. The national average is 20 percent.

For more details, download a free copy of the Q3 HD Ad Trends report.

New Q2 Trends Report Reveals Recent Surge in HD Advertising

HD Advertising Trends Report

The Extreme Reach Research Group released its Q2 HD Advertising Trends Report this week. The report highlighted the surge in HD ad distribution over the last six months. HD ad delivery increased by about 50 percent in the first half of this year over H2 of 2010. Contributing factors to the recent growth in HD adoption are also examined.

Here are some of the highlights:

• There was a 50 percent increase in HD ad distribution in since 2010
• Cloud-based distribution has reduced HD ad distribution costs by 30%*
• 20 percent of all TV ads were delivered in HD last quarter
• 94 percent of local HD media outlets now receive HD ads digitally via a cloud-based distribution channel

For more details, download a free copy of the Q2 HD Ad Trends report.

*Based on average HD distribution savings for our clients who have switched from DG FastChannel to Extreme Reach.

New Q1 Trends Report Identifies and Solves Hurdles to HD Ads

This week, the Extreme Reach Research Group released its HD Advertising Trends Report for Q1 2011. The report reveals that while the number of advertisers that have adopted HD has remained steady, those advertisers that delivered their ads in HD did so more often in Q1 (17% in Q1 2011 vs 13% in Q4 2010).

While this is a significant increase, HD still has ground to cover. In an effort to account for what’s standing in the way of advertiser adoption, we asked 160 ad agencies, advertisers and production companies to pinpoint their biggest hurdles to airing their ads in HD. The four hurdles they identified were:

• The Production Dilemma: Formatting SD and HD commercials
• The Coverage Gap: Broadcast support of HD in local markets
• The Distribution Split:
The combination of SD and HD, and electronic vs tape delivery
• The Higher Price of Hi-Def:
HD production and distribution costs

For more details on these hurdles and how to solve them, download a free copy of the Q1 HD Ad Trends report.

Extreme Reach Research Group Publishes Q4 HD Advertising Report

HD Trends Report Q4This week, our research group released our second quarterly HD Advertising Trends Report. Inside the Q4 report, you’ll find new insights and opportunities to help advertisers and broadcasters differentiate themselves in the world of HD advertising.  Some of the highlights for this edition include:

  • Advertiser HD Trends: Average industry adoption remained relatively flat at 13% in Q4
  • Vertical Spotlight: HD adoption by retail and automotive marketers surged over Q3 adoption rates, revealing a unique pattern of HD usage by advertisers across local and national campaigns
  • Viewer Experience: Most HD advertisers have yet to enhance their commercials with surround sound, and advertisers prefer their HD ads to be Center Cut formatted when aired in SD
  • Broadcast/Cable HD Trends: For the first time, more than 1/3 of local broadcasters have adopted HD, while it was the networks that experienced an increase in HD ad deliveries

This report draws from 7,500 advertisers and broadcast media properties. Get your free copy of the Q4 edition now.

New HD Advertising Trends Report reveals opportunities for advertisers and broadcasters

To help inform advertisers and broadcasters looking for new ways to differentiate themselves, we’ve just released our first quarterly HD Advertising Trends Report. This report uncovers many surprising statistics about HD adoption and distribution rates, including:

  • The discrepancy between TV commercials created in HD versus those ultimately broadcast in HD
  • HD adoption rates by vertical, highlighting Entertainment and Financial Services as strong adopters
  • Opportunities for local advertisers to stand out with fewer local HD broadcasters
  • How broadcasters can get more out of their HD broadcasting efforts

A free copy of the report, which draws from 6,000 advertisers and broadcast media properties, can be downloaded at ExtremeReach.com.

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