With more than more than 7,500 TV broadcasters in our digital delivery network, we’ve been able to help clients deliver a staggering 99.8% of TV ads digitally. That’s significantly more than any other distribution service by a long shot. And those TV broadcasters all seem pretty pleased with our partnership too.
Thanks to our advanced video platform and world-class service, we’ve managed to earn a whopping 100% satisfaction rating among TV broadcasters. We know we can do better though. At Extreme Reach, we thrive on feedback from our clients and partners, whether it’s about our platform, our services or anything else. If you have an idea for how we could do a better job or help in any way, please let your Client Manager know.
This year’s Super Bowl commercials sported a distinctly digital theme. For starters, nearly half of the network TV ads were delivered digitally via the Extreme Reach platform. Also, a record number of Super Bowl commercials were introduced both on TV and online. And, during the game, most TV ads aimed to drive viewers to the Web.
The ad industry’s biggest event is an insightful indicator of advertising trends. This Marketing Land article points out some interesting cross-media trends among this year’s crop of Super Bowl ads. More than 80% of ads that aired during the Super Bowl featured an online call to action, driving TV viewers to Twitter, Facebook, or branded webpages. Almost all of these digital destinations featured interactive video content, taking the opportunity to directly engage with TV viewers once they made the jump online.
TV and online video advertising can be interconnected in a variety of ways that leverage the unique advantages of each medium while gaining new benefits from tying them together. Here’s an example of how stunning HD TV ads can now be instantly transformed into interactive ads for online video campaigns.
It seems it was only a very short time ago that TV stations began receiving their ad content via the internet. In the early days, they said it couldn’t be done. But now, it is arguably the preferred transmission method.
In December 2012, Extreme Reach achieved an amazing milestone: 99.9% of broadcast TV stations in North America now receive their commercials electronically via Extreme Reach.
We’d like to extend a heartfelt THANK YOU to all of the broadcasters that have helped us achieve this milestone. By doing so, they now receive their ad content in the most efficient manner possible. And according to WFFF/WVNY Operations Manager Ken Kasz, “Life is so much easier now. It’s clear that you guys have been doing this long enough to make it easy.”
It’s the cloud computing technology behind the Extreme Reach platform that enables advertisers and broadcasters such as WFFF/WVNY to work smarter, faster and much more efficiently. This efficiency, speed and accessibility was paramount during our recent election year, and is an ongoing concern for broadcasters when they face inclement weather. Each year, severe storms bring standard shipping methods to a halt and adversely impact content delivered via satellite.
So, if you’ve been contemplating the move to file-based ad deliveries, it’s never too late. Extreme Reach is here to make it easy.
Tom Falcone is the Vice President of Network Relations at Extreme Reach.
Our network just hit another major milestone!
Extreme Reach now has more than 7,000 video affiliates across the US and Canada, making just over 98% of our TV ad deliveries digital. (Feeling crafty? We’d like to suggest this new use for tape.)
Our network also digitally connects to 30 percent more TV and HD TV media outlets than any other.
What does this mean for advertisers?
Our cloud-based ad platform currently helps over 2,500 advertising clients deliver more than 98% percent of their TV commercials digitally. With Extreme Reach, your TV ads can be delivered in minutes. And we deliver to nearly every TV destination in North America – all while eliminating the costs and delays associated with dedicated hardware and satellite infrastructure. Advertisers can now execute broad-reaching ad campaigns faster and connect to more media and larger audiences in record time.
Find more details in this new article.