The Extreme Reach Blog

Extreme Reach Continues To Expand With New Detroit Office

Extreme Reach — Thu, 19 Jan 2012 17:40:58 +0000

We’re very pleased to welcome our newest team members as we open our brand-new Detroit facility. Our eighth office, located in America’s auto capital, has been staffed with Detroit’s most experienced industry Sales and Service professionals. It also features a state-of-the-art video production facility that provides the full gamut of production services.

Learn more.

Extreme Reach Acquires Spotlight Business Affairs

Extreme Reach — Tue, 10 Jan 2012 13:32:53 +0000

Extreme Reach has announced they have acquired Spotlight Business Affairs, a leading commercial talent rights management and payment company. Together, the two companies will provide the industry’s first video advertising platform that automatically ensures every commercial asset delivered for use on TV or on a website has been authorized for that specific usage before the ad can be delivered or served.

The integration of talent and distribution on a single platform will eliminate unexpected costs and risks for advertisers and agencies. The combination has broad-reaching implications for TV and online video advertising. It will eliminate unexpected costs and risks associated with potential breaches in talent and rights agreements for advertisers and agencies. The elimination of those concerns will subsequently enable greater efficiency in cross-channel campaign execution, improvements in cross-channel audience experiences and an expanded array of creative options for online video advertising.

As a result of the acquisition, we’ll now offer talent payment, outsourced traffic, and network clearance services, all of which will be integrated into the Extreme Reach video advertising platform.

To find more information about the Extreme Reach acquisition of Spotlight Business Affairs, learn more in our latest press release.

Happy Holidays from Extreme Reach

Extreme Reach — Wed, 21 Dec 2011 01:58:33 +0000

Tis the season to celebrate! Our New York, Burbank and Chicago teams had some festive fun with clients and partners at our holiday parties earlier this month.

You can view some of the party highlights in our Facebook photo albums.

From all of us at Extreme Reach, have a happy holiday season and a great new year!

An amazing view during our Burbank holiday party at the GRAMMY Museum.

New HD Trends Report Reveals Opportunities for Regional Advertisers

Extreme Reach — Wed, 02 Nov 2011 18:10:58 +0000

The Extreme Reach Research Group released its Q3 HD Advertising Trends Report this week. Among other things, this edition took a closer look at regional HD advertising trends with a focus on specific verticals and top markets. Generally, regional TV advertisers distribute a significantly lower percentage of their advertising in HD than their national counterparts.

Auto dealerships and retailers in particular were highlighted with deep dives into how they can gain an edge by advertising in HD. HD adoption and distribution patterns were also examined in the top 25 markets, revealing opportunities to make a greater impact by advertising in HD.

Some of the highlights from the report:

73 percent of local broadcast outlets accept HD in the top 25 markets.
Retailers and auto dealers are national advertising leaders, but lag in regional HD ads.
12 percent of regional TV ads are delivered to TV media in HD. The national average is 20 percent.

For more details, download a free copy of the Q3 HD Ad Trends report.

Expanding From Coast to Coast…

Extreme Reach — Wed, 19 Oct 2011 14:15:42 +0000

Nationwide, our team has grown by 25% over the last couple months. That’s a lot of introductions to make!

We recently threw parties for our clients in New York, Chicago and Burbank so they could get to know our new team members.

Here are some photos that capture the highlights:

Our Burbank office lobby moonlights for a night as the office bar!

Some of our team members take a moment to say “cheers!” during our Chicago party.

East Coast Director of Sales & Service Brendan Gill takes in the view at our rooftop bash in New York City.

NBC Selects Extreme Reach to Streamline the Distribution of Promotional TV Spots

Extreme Reach — Tue, 06 Sep 2011 14:00:53 +0000

Extreme Reach has announced their partnership with NBC to deliver promotional spots from NBC’s production centers to their network affiliates across the country. With the Extreme Reach video distribution solution, NBC on-air promotion spots are now distributed faster and earlier each day, allowing significantly more local airtime for each promo.

Until now, the daily process of delivering NBC’s promotional spots via multiple satellite feeds to network affiliates created a significant lag in promo distribution. But with this new program, which NBC has named CliC (Connect, Locate, Integrate, Communicate), Extreme Reach eliminates the manual steps and the scheduling dependencies of satellite feeds, providing millions of dollars of value to the network and saving each NBC affiliate hours of labor each week.

Since CliC’s launch in mid-June, more than 100 NBC affiliates across the U.S. have upgraded from their satellite-based delivery model to the Extreme Reach cloud-based solution. Additional affiliates are signing on every day and NBC plans to completely phase out satellite-based distribution of daily short-form promos by the early part of 2012.

For more information on CliC and the NBC-Extreme Reach partnership, learn more in our new press release.

Extreme Reach Appoints Chris Lutz as New VP of Regional Operations

Extreme Reach — Wed, 03 Aug 2011 02:49:14 +0000

We’d like to welcome industry veteran Chris Lutz as our new Vice-President of Regional Operations. Based in New York, Chris will oversee operations of our New York, Chicago and Los Angeles offices.

Chris comes to Extreme Reach by way of Filmcore Distribution (now a division of Deluxe Entertainment Services Group), where he was General Manager/VP of National Services. Prior to that, he’s held key management positions at Ascent Media and DG Systems (now DG FastChannel).

Chris is one of many highly-regarded industry professionals that have recently left one of our competitors to join the Extreme Reach team.

You can read more about Chris and why he’s excited about his new role at Extreme Reach in this press announcement.

New Q2 Trends Report Reveals Recent Surge in HD Advertising

Extreme Reach — Tue, 19 Jul 2011 19:20:17 +0000

The Extreme Reach Research Group released its Q2 HD Advertising Trends Report this week. The report highlighted the surge in HD ad distribution over the last six months. HD ad delivery increased by about 50 percent in the first half of this year over H2 of 2010. Contributing factors to the recent growth in HD adoption are also examined.

Here are some of the highlights:

• There was a 50 percent increase in HD ad distribution in since 2010
• Cloud-based distribution has reduced HD ad distribution costs by 30%*
• 20 percent of all TV ads were delivered in HD last quarter
• 94 percent of local HD media outlets now receive HD ads digitally via a cloud-based distribution channel

For more details, download a free copy of the Q2 HD Ad Trends report.

*Based on average HD distribution savings for our clients who have switched from DG FastChannel to Extreme Reach.

Extreme Reach Enables TV Industry Migration from SD to HD Commercials

Extreme Reach — Thu, 16 Jun 2011 19:30:24 +0000

There are a couple of key issues barring advertisers from making the switch from SD: Cost and Coverage.

But Extreme Reach has addressed both by offering advertisers wider HD distribution (including all the major broadcast and cable networks) and providing a more reliable delivery service at a lower cost.

The Extreme Reach digital distribution network is now the world’s largest, surpassing that of DG FastChannel®, with more HD and SD TV destinations, deeper industry integration and a more cost-effective way to distribute high-definition commercials.

The result? HD advertising among brands using Extreme Reach for ad distribution has increased by more than 50% since the end of 2010. This HD momentum is made possible by the Extreme Reach cloud-based platform that is more scalable, reliable and affordable than other current offerings.

To learn more, check out our latest press release.

Extreme Reach in Ad Age Print Edition

Extreme Reach — Fri, 10 Jun 2011 17:02:56 +0000

Did you see our ad on the cover of Ad Age last week (May 30 print edition)?

If you missed it, here’s the two page cover spread.

Extreme Reach helps brands power their video advertising from screen to shining screen. The path starts here.