Extreme Reach has announced their partnership with NBC to deliver promotional spots from NBC’s production centers to their network affiliates across the country. With the Extreme Reach video distribution solution, NBC on-air promotion spots are now distributed faster and earlier each day, allowing significantly more local airtime for each promo.
Until now, the daily process of delivering NBC’s promotional spots via multiple satellite feeds to network affiliates created a significant lag in promo distribution. But with this new program, which NBC has named CliC (Connect, Locate, Integrate, Communicate), Extreme Reach eliminates the manual steps and the scheduling dependencies of satellite feeds, providing millions of dollars of value to the network and saving each NBC affiliate hours of labor each week.
Since CliC’s launch in mid-June, more than 100 NBC affiliates across the U.S. have upgraded from their satellite-based delivery model to the Extreme Reach cloud-based solution. Additional affiliates are signing on every day and NBC plans to completely phase out satellite-based distribution of daily short-form promos by the early part of 2012.
For more information on CliC and the NBC-Extreme Reach partnership, learn more in our new press release.
The number 4000 is an important membership benchmark that signifies that the Extreme Reach pure-digital network has reached critical mass for North American TV ad delivery.
More important, however, is the unique way those digital deliveries are made across the 4000+ TV/Cable member destinations: 1) Whether SD or HD commercials, the master can be uploaded to Extreme Reach directly from the production system as soon as the spots are finalized, 2) The TV Commercials can be digitally delivered over the Extreme Reach network to any member destination in a matter of minutes, and 3) Each commercial is customized to meet each TV station’s exact video specifications (custom digital media format, custom wrapper, customized metadata and other attributes that are specifically tailored to each broadcaster’s workflow).
The elimination of the delays that occur between spot production and the airing of those commercials gives rise to a new formula that could potentially change the game for marketers who rely on time-sensitive promotional TV advertising (such as automotive, entertainment, retail, politicals, etc.):
Direct-from-production SD/HD spot upload + immediate deliveries + massive digital network + automated broadcast processing = New, unprecedented speed of TV messaging and response to market events.