The Extreme Reach Research Group released its Q4 2011 HD Advertising Trends Report this week. This edition analyzes political TV advertising trends and examines why political marketers are turning to HD advertising in record numbers as they search for a competitive edge in their political campaign efforts.
Key takeaways in this report include:
- The details and significance of the sweeping shift to HD
- Why HD makes a difference
- How political advertisers may be able to gain an edge with HD
For more details, download a free copy of the Q4 HD Ad Trends report.
The number 4000 is an important membership benchmark that signifies that the Extreme Reach pure-digital network has reached critical mass for North American TV ad delivery.
More important, however, is the unique way those digital deliveries are made across the 4000+ TV/Cable member destinations: 1) Whether SD or HD commercials, the master can be uploaded to Extreme Reach directly from the production system as soon as the spots are finalized, 2) The TV Commercials can be digitally delivered over the Extreme Reach network to any member destination in a matter of minutes, and 3) Each commercial is customized to meet each TV station’s exact video specifications (custom digital media format, custom wrapper, customized metadata and other attributes that are specifically tailored to each broadcaster’s workflow).
The elimination of the delays that occur between spot production and the airing of those commercials gives rise to a new formula that could potentially change the game for marketers who rely on time-sensitive promotional TV advertising (such as automotive, entertainment, retail, politicals, etc.):
Direct-from-production SD/HD spot upload + immediate deliveries + massive digital network + automated broadcast processing = New, unprecedented speed of TV messaging and response to market events.