While online video metrics continue to dig deeper for new insights, advertisers still face some headaches when analyzing the results. One of the biggest issues brands, agencies and publishers all wrestle with can be summed up with one word: viewability.
The fact is advertisers and agencies often don’t have enough information to verify how many of their ad plays are viewable by consumers. Even defining the term “viewability” has been a source of debate in the industry. Until now.
Extreme Reach has joined the Open VideoView initiative (OpenVV), the open-source viewability solution for in-stream video advertising.
OpenVV’s technology for measuring video ad viewability helps create an open-source, industry-wide standard that will benefit brands, agencies and publishers.
Extreme Reach clients will soon notice enhanced reporting for their online video campaigns, including metrics that cover:
- Whether a video is in view
- Whether an ad is muted
- Whether or not the window is active
- The exact percentage of video that is viewable on a user’s screen