This week, the Extreme Reach Research Group released its Q2 2012 HD Advertising Trends Report. This edition highlights a significant shift towards HD TV advertising over the past two years, and focuses on the growth within five major verticals: Financial Services, Automotive, Entertainment, Retail and Political.
A key takeaway is that for the first time, broadcast networks receive more ads in HD than they do in SD.
Now in its eighth quarterly edition, this edition also examines:
• Changes in HD advertising trends over the past two years.
• HD ad trends related to sporting arenas that highlight opportunities around preseason football and summer sports.
• Opportunities for advertisers nationally and locally.
For more details, download a free copy of the Q2 report.