In August 2013, Extreme Reach announced its plans to acquire all of DGIT’s TV-centric business units, (collectively called Video Fusion) including DG’s broadcast distribution and production services businesses. Recently, those plans took a big step forwards when the acquisition cleared antitrust review by the FTC.
John Roland, CEO of Extreme Reach said, “Now that this acquisition has cleared the FTC, we’re a major step closer to fulfilling our aggressive growth plans and vision. Our platform is the first to enable advertisers and agencies to seamlessly leverage video advertisements across every screen. When completed, the acquisition will help us transform the workflow and measurement of multi-screen campaigns for more advertising clients.”
The completion of the transaction is subject to approval by DGIT’s shareholders, as well as the satisfaction or waiver of the other closing conditions specified in the proposed agreement. The transaction is expected to close in the first quarter of 2014.
Read more about the acquisition in our press release.
Any traffic manager can tell you that trafficking network buys can be a time-consuming process. Most networks still require you to fax your instructions to multiple contacts for the same ad airing during different dayparts. Adding unit-by-unit trafficking to the equation means that you’re generating quite a few unique traffic letters. To help streamline the process, the Extreme Reach traffic department worked together to come up with an innovative solution that lets our platform do the bulk of the work.
Our updated Network Traffic Instructions interface allows you to enter multiple networks, dayparts and programs all on the same screen. We’re keeping track of the unique network contacts behind the scenes for you. Once you hit send, the platform works its magic and creates individual letters based on network and daypart then delivers them directly to the appropriate contact. Easy!
Our Traffic Team has been in the platform using this new feature and they all agree that it’s a great timesaver. If you’d like to know more about the new network traffic update, please reach out to your Client Manager. He or she would be happy to walk you through the process. If you do not currently have a client manager and would like further information on this subject or any other, please do not hesitate to get in touch by clicking the contact button below.
With more than more than 7,500 TV broadcasters in our digital delivery network, we’ve been able to help clients deliver a staggering 99.8% of TV ads digitally. That’s significantly more than any other distribution service by a long shot. And those TV broadcasters all seem pretty pleased with our partnership too.
Thanks to our advanced video platform and world-class service, we’ve managed to earn a whopping 100% satisfaction rating among TV broadcasters. We know we can do better though. At Extreme Reach, we thrive on feedback from our clients and partners, whether it’s about our platform, our services or anything else. If you have an idea for how we could do a better job or help in any way, please let your Client Manager know.
Our advanced approach to video advertising has become the new mainstream. In fact, we’ve grown so quickly that Inc. magazine recently recognized Extreme Reach as one of the nation’s 500 fastest-growing private companies.
We’re ranked #171 overall and #26 among advertising agencies and technology companies.
Learn more in this announcement.
Here’s a question for all you TV traffickers: do you know when your ads hit the air? Here’s another: how would you like a little more peace of mind?
While online video advertising can deliver instant, automated verification on just about every sort of trafficking data imaginable, that’s not the way TV works. For years, TV advertisers mostly took it on faith that their ads ran when the media buy said so. Now, TV just got a lot more transparent.
Extreme Reach now offers Proof of Airing to all TV distribution clients. It’s new, it’s FREE and it’s already included in the Proof of Delivery (POD) reports in our platform. If you distribute your commercials with Extreme Reach, you get to see exactly when and where they air for the first time on 2,000 channels across the nation’s top 50 markets (and counting!). While Proof of Delivery confirms that a spot was distributed, Proof of Airing confirms that your commercial has successfully reached your audience. Together, we hope they’ll usher in a new era of workflow transparency and peace of mind.
Only Extreme Reach offers Proof of Airing. This exciting feature is made possible by our TV monitoring network, and yes, you can receive notification of more than your ad’s first airing. For those of you unfamiliar with our advanced TV Monitoring Service, it uses the same proprietary technology to report every occurrence of your ads in near real-time. Learn more.
The world of video advertising is divided into two main camps: TV and online.
Each group has medium-specific domain expertise and perspectives, but their workflows, creative and objectives are nearly identical. Handling TV and online video separately results in a lot of redundancy and lost information. In order for video advertising to be as effective and streamlined as possible, we need to bring the two camps together.
Over time, online video has evolved into something that’s much more closely related to television. And conversely, TV has evolved to be more like online video. In this new Digiday article, I’ve outlined why now is the time for Online Video and TV to make peace.
Want to learn more? See all of the benefits and new efficiencies that emerge when TV and Web work together.
Robert Haskitt is the CMO of Extreme Reach.
This multi-screen approach opens up a variety of new opportunities for optimizing ad creative across screens. New cross-media technology solutions are enabling advertisers to increase their campaign ROI and take greater advantage of the unique and combined benefits of both TV and online video.
In this new MediaPost article, I’ve called out how you can use these new solutions to achieve a number of goals in your next video ad campaign:
- Optimize the Viewer Experience
- Optimize Creative for Media and Audience
- Optimize Engagement
- Optimize Frequency and Rotation
- Optimize Compliance
- Optimize Across Screens
When you manage, deliver and measure TV and online video campaigns together, you can adopt cross-media metrics well beyond the GRP and, by acting on those insights while your campaigns are live, increase the return on your media investments. Want to see how it all comes together? Learn more.
Robert Haskitt is the CMO of Extreme Reach.
In a multi-screen world, cross-media reporting is the only true measure of today’s video advertising. And up until now, cross-media measurements haven’t shown the full picture.
Online platforms typically provide Web-only data, or at best, just show basic TV ratings information. On the other hand, TV platforms usually don’t include Web or online performance data.
But now, with our new Cross-Media Reporting Suite, you can immediately see how your TV and online advertising work together to drive results in your live campaigns. Our new reporting suite provides insightful, actionable answers to help uncover:
- How to split media budgets between TV and online video advertising
- How the combination of TV and online video advertising may increase overall campaign results
- How numerous online campaign performance metrics can be measured against TV campaign activity
- How to optimize the reach, frequency, creative, media and mix of TV and online video campaigns
Plus, our platform provides all the integrated tools you need to respond to those insights, so you can make media and creative adjustments that will improve the results of your live campaigns.
Learn more about the insights provided in our Cross-Media Reporting Suite in our new press release.