With more than more than 7,500 TV broadcasters in our digital delivery network, we’ve been able to help clients deliver a staggering 99.8% of TV ads digitally. That’s significantly more than any other distribution service by a long shot. And those TV broadcasters all seem pretty pleased with our partnership too.
Thanks to our advanced video platform and world-class service, we’ve managed to earn a whopping 100% satisfaction rating among TV broadcasters. We know we can do better though. At Extreme Reach, we thrive on feedback from our clients and partners, whether it’s about our platform, our services or anything else. If you have an idea for how we could do a better job or help in any way, please let your Client Manager know.
Here’s a question for all you TV traffickers: do you know when your ads hit the air? Here’s another: how would you like a little more peace of mind?
While online video advertising can deliver instant, automated verification on just about every sort of trafficking data imaginable, that’s not the way TV works. For years, TV advertisers mostly took it on faith that their ads ran when the media buy said so. Now, TV just got a lot more transparent.
Extreme Reach now offers Proof of Airing to all TV distribution clients. It’s new, it’s FREE and it’s already included in the Proof of Delivery (POD) reports in our platform. If you distribute your commercials with Extreme Reach, you get to see exactly when and where they air for the first time on 2,000 channels across the nation’s top 50 markets (and counting!). While Proof of Delivery confirms that a spot was distributed, Proof of Airing confirms that your commercial has successfully reached your audience. Together, we hope they’ll usher in a new era of workflow transparency and peace of mind.
Only Extreme Reach offers Proof of Airing. This exciting feature is made possible by our TV monitoring network, and yes, you can receive notification of more than your ad’s first airing. For those of you unfamiliar with our advanced TV Monitoring Service, it uses the same proprietary technology to report every occurrence of your ads in near real-time. Learn more.
This year’s Super Bowl commercials sported a distinctly digital theme. For starters, nearly half of the network TV ads were delivered digitally via the Extreme Reach platform. Also, a record number of Super Bowl commercials were introduced both on TV and online. And, during the game, most TV ads aimed to drive viewers to the Web.
The ad industry’s biggest event is an insightful indicator of advertising trends. This Marketing Land article points out some interesting cross-media trends among this year’s crop of Super Bowl ads. More than 80% of ads that aired during the Super Bowl featured an online call to action, driving TV viewers to Twitter, Facebook, or branded webpages. Almost all of these digital destinations featured interactive video content, taking the opportunity to directly engage with TV viewers once they made the jump online.
TV and online video advertising can be interconnected in a variety of ways that leverage the unique advantages of each medium while gaining new benefits from tying them together. Here’s an example of how stunning HD TV ads can now be instantly transformed into interactive ads for online video campaigns.
Our network just hit another major milestone!
Extreme Reach now has more than 7,000 video affiliates across the US and Canada, making just over 98% of our TV ad deliveries digital. (Feeling crafty? We’d like to suggest this new use for tape.)
Our network also digitally connects to 30 percent more TV and HD TV media outlets than any other.
What does this mean for advertisers?
Our cloud-based ad platform currently helps over 2,500 advertising clients deliver more than 98% percent of their TV commercials digitally. With Extreme Reach, your TV ads can be delivered in minutes. And we deliver to nearly every TV destination in North America – all while eliminating the costs and delays associated with dedicated hardware and satellite infrastructure. Advertisers can now execute broad-reaching ad campaigns faster and connect to more media and larger audiences in record time.
Find more details in this new article.