Archive by Author | Extreme Reach

Fresh Face: Announcing a New User Interface from Extreme Reach

Our clients know that we’re always innovating our groundbreaking video ad distribution platform to make their jobs easier and more streamlined. We pride ourselves on delivering real, effective improvements to the way our clients manage, deliver and measure their video campaigns. We do this in part by acting on client feedback to regularly improve on the user experience. This includes specific requests for updated functionality.

We’re always tweaking what’s under the hood of the engine that powers the world’s digital video advertising (and if you’ve got an idea for how we can better serve your unique needs, let your Account Manager know today). Now we’re giving all that muscle a fresh coat of paint and improving the Extreme Reach Dashboard.

The latest update to our user interface makes it even easier to manage your creative at a glance with a simple, streamlined look that gives you every insight into your video campaigns across TV, Digital, Talent and more. Check out a screenshot below:


We’re excited to show off the latest updates to our new and improved dashboard, and we hope you’ll be just as excited to take advantage. But of course we’re not stopping there. We’ll continue rolling out improvements as we receive more feedback from clients to shape exactly how our next innovation takes form.

If you haven’t submitted feedback yet, please do. We’d love to hear from you.

Extreme Reach and Group IMD Partner to Take TV Ad Distribution Global

Extreme Reach began in 2008 with a dream to power the world’s video advertising. We’re proud to announce we’ve taken the next step towards that goal today by partnering with Group IMD to globalize TV ad distribution. We’ve worked hard to become the the leading provider of TV ad distribution, and now we’ve added the widest coverage of TV ad distribution internationally.

The result? The largest unified, global video ad delivery service for TV.

We’re thrilled to begin utilizing our combined abilities to give clients comprehensive international coverage, unprecedented campaign insights and worldwide total brand protection. Click here to read more about what our partnership means for our clients and the future of video advertising.

Ultra HD TV Brings a Whole New Dimension to Your Ads

High definition (HD) has been the gold standard on TV for several years, but a number of clients are starting to ask us about the new HD format, 4K.

Watch 4K videos in action…

If you aren’t familiar with the term “4K,” it refers to the emerging TV format called 4K Ultra HD, or UHD, which has four times the resolution of full HD. Nearly every major manufacturer currently offers 4K sets, and these new TVs produce a truly outstanding picture. You may even end up having a 4K set in your home earlier than you thought. In fact, 10 million homes are projected to have Ultra HD TVs within the next two years.

While 4K may seem like it’s a ways off to some, it’s probably not too early to have it on your radar and consider lessons learned from the rise of HDTV. For example, while the industry may have initially been apprehensive about the value of HD advertising, many studies have shown a direct correlation between HD advertising and improved results in brand perception and brand recall. HD ads not only outperform SD ads, but SD ads can actually harm a brand’s image when shown next to HD ads in a commercial break.

Naturally, the need for UHD ads will grow as consumers purchase more 4K-capable TVs. And many more consumers may already be headed that way. Last year, 27% of sets sold were 50 inches and over according to Futuresouce Consulting’s Jack Wetherill. Add that to the fact that some of the biggest manufacturers have moved almost entirely to producing TVs over 55 inches (ex. Sharp’s 2014 lineup of 25+ TV sets only offers four under 55 inches), and the focus on 4K sets becomes more clear. Shoppers who opt to buy a bigger, non-4K screen today will be buying a TV that will be quickly outdated in terms of quality tomorrow. Likewise, brands that move to UHD ads earlier will see the biggest benefits.

We’re keeping a close eye on the new TV format. We’re already deep into the details, so we can answer your questions and help you understand the next step for TV advertising.

Want to talk more about UHD ads? Drop us a note.

New: Measure the Real Impact of Digital Campaigns

Today, we’re happy to announce our acquisition of BrandAds, a true innovator of video advertising intelligence. Known for providing brands and agencies with a complete, real-time picture of their video campaigns, the BrandAds technology and team are a great addition to our suite of solutions.

But don’t take our word for it. If you’re curious why we think BrandAds is such a good fit, we encourage you to read this New York Times article touting some of their capabilities.

There’s a lot to look forward to. For starters, take a look at the gorgeous dashboard BrandAds created:

BrandAd’s stunning digital ad platform

At a glance, you can see each campaign’s performance in every category that matters:

    • Media. Where ads are really running.
    • Audience. Who ads are reaching.
    • Effectiveness. How campaigns are performing against specific objectives.
    • Engagement. How audiences are interacting with ads.
    • Brand Safety. Whether impressions are viewable.
    • Social. How campaigns impact brand sentiment across social media.

We’re very excited that BrandAds has joined us in moving the industry forwards. Now, brands and agencies will have an even richer suite of analytics available so they can make more informed media and creative decisions on every screen.

Want to see how it works? We’d love to show you.

TV Ad Monitoring Delivers Powerful Insights

Scott_LubbersIsn’t technology wonderful? What used to take weeks now takes days, and what used to take days now takes only hours and sometimes even just minutes. The same is true about knowing when your commercial has hit the airwaves. You can know in a matter of hours when a commercial has aired on a channel and at what time, in any of the top major markets. This kind of information used to take days to gather.

If you’re still waiting days to receive information like this, you need to know about the TV monitoring program Extreme Reach rolled out this year. At the beginning of 2013, we deployed hundreds of proprietary cable set-top boxes to homes across all of the largest markets. These boxes connect to the audience’s cable feeds and collectively monitor over 2000 channels 24/7/365.It’s all done in the background with no activity or manual steps required; the hosts don’t even have to be watching TV.

Our set-top boxes monitor for any commercial that has been distributed by Extreme Reach. This is possible through a proprietary process akin to “fingerprinting” the commercial during the distribution process. This process is distinct from the Broadcast Verification products available, where meta-data must be added/inserted to your commercial in order for the service to track it (much the same way closed-captioning is added). Our fingerprinting doesn’t alter commercials at all and doesn’t delay getting ads to the station because it’s seamlessly integrated into the delivery process.

Our boxes are continually scanning the most watched broadcast and cable channels and sending data back to our servers, which sift through and identify matching fingerprints. Within hours, these ad-occurrences are made available to our clients via our platform.

We take those ad occurrences and pair them with rich, market-driven data to give you insights into trends you might not have otherwise considered. And if you also use our platform to deliver online video ads, we can tie the two verticals together to provide insightful cross-media reporting that gives you valuable insight into your campaigns’ performance.

Sound too good to be true? Call your trusted Extreme Reach representative today for details on how to get started.

Extreme Reach Client Manager Wins 2013 Business Management Award


Client Manager, Jude Jean-Pierre (right), with Extreme Reach Sales Manager, Brandon Perry (left)

When clients tell us they appreciate our hard work, we can’t help but gush a little over their kind words. This month, we’re very proud to congratulate Client Manager Jude Jean-Pierre for receiving the 2013 Business Management Award from National Vision, Inc.

National Vision, Inc. (NVI)  is the fourth-largest optical retailer in the United States with more than 700 retail locations and over 6,000 employees in 43 states and Puerto Rico. Their 2013 Business Management Award is given annually to a “company or individual best at administration…troubleshooting and customer response.” All candidates are nominated by National Vision Associates based on their individual experiences with the candidates.

National Vision had great praise for Jean-Pierre’s work coordinating and simplifying their tagging, traffic and distribution processes for television spots, saying that he “goes above and beyond to provide NVI with outstanding service” while playing “a key role in our television advertising.”

Congratulations to Jude Jean-Pierre. And a big thank you to National Vision, Inc. for recognizing Jude’s diligence. To find out how we’re helping other clients succeed every day, check out our Client Stories.

Extreme Reach’s Acquisition of DGIT’s TV Business Approved by the FTC

Gears_Icon_160x160In August 2013, Extreme Reach announced its plans to acquire all of DGIT’s TV-centric business units, (collectively called Video Fusion) including DG’s broadcast distribution and production services businesses. Recently, those plans took a big step forwards when the acquisition cleared antitrust review by the FTC.

John Roland, CEO of Extreme Reach said, “Now that this acquisition has cleared the FTC, we’re a major step closer to fulfilling our aggressive growth plans and vision. Our platform is the first to enable advertisers and agencies to seamlessly leverage video advertisements across every screen. When completed, the acquisition will help us transform the workflow and measurement of multi-screen campaigns for more advertising clients.”

The completion of the transaction is subject to approval by DGIT’s shareholders, as well as the satisfaction or waiver of the other closing conditions specified in the proposed agreement. The transaction is expected to close in the first quarter of 2014.

Read more about the acquisition in our press release.

The Numbers are Really Adding up: 99.8% Digital Delivery and 100% Satisfaction.

100%-Satisfaction_Badge_200x200_revWith more than more than 7,500 TV broadcasters in our digital delivery network, we’ve been able to help clients deliver a staggering 99.8% of TV ads digitally. That’s significantly more than any other distribution service by a long shot. And those TV broadcasters all seem pretty pleased with our partnership too.

Thanks to our advanced video platform and world-class service, we’ve managed to earn a whopping 100% satisfaction rating among TV broadcasters. We know we can do better though. At Extreme Reach, we thrive on feedback from our clients and partners, whether it’s about our platform, our services or anything else. If you have an idea for how we could do a better job or help in any way, please let your Client Manager know.

It’s Official. We’re One of America’s Fastest-Growing Companies!

INC500Our advanced approach to video advertising has become the new mainstream. In fact, we’ve grown so quickly that Inc. magazine recently recognized Extreme Reach as one of the nation’s 500 fastest-growing private companies.

We’re ranked #171 overall and #26 among advertising agencies and technology companies.

Learn more in this announcement.

Online Video Measurement Hits New Milestone


While online video metrics continue to dig deeper for new insights, advertisers still face some headaches when analyzing the results. One of the biggest issues brands, agencies and publishers all wrestle with can be summed up with one word: viewability.

The fact is advertisers and agencies often don’t have enough information to verify how many of their ad plays are viewable by consumers. Even defining the term “viewability” has been a source of debate in the industry. Until now.

Extreme Reach has joined the Open VideoView initiative (OpenVV), the open-source viewability solution for in-stream video advertising.

OpenVV’s technology for measuring video ad viewability helps create an open-source, industry-wide standard that will benefit brands, agencies and publishers.

Extreme Reach clients will soon notice enhanced reporting for their online video campaigns, including metrics that cover:

  • Whether a video is in view
  • Whether an ad is muted
  • Whether or not the window is active
  • The exact percentage of video that is viewable on a user’s screen

Find out more about OpenVV, or learn more about the reporting capabilities in our Cross-Media Reporting Suite.


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