Our VP of Online Video Advertising, Chip Scully, recently chatted with Digiday about the challenges marketers face as they scale their video ad campaigns across TV and the web.
In this video interview from Digiday’s Video Upfront, Chip shares how marketers can take a more holistic approach to their multi-screen campaign workflow, gaining actionable insights to increase ad engagement and optimize creative along the way.
Our CMO, Robert Haskitt, recently sat down with Beet.TV to discuss the inspiration behind our new Cross-Media Reporting Suite.
In this video interview, find out how our Cross-Media Reporting Suite helps marketers overcome the challenges in measuring and optimizing their multi-screen video campaigns.
See how your TV and online advertising work together to drive campaign results.
In a multi-screen world, cross-media reporting is the only true measure of today’s video advertising. And up until now, cross-media measurements haven’t shown the full picture.
Online platforms typically provide Web-only data, or at best, just show basic TV ratings information. On the other hand, TV platforms usually don’t include Web or online performance data.
But now, with our new Cross-Media Reporting Suite, you can immediately see how your TV and online advertising work together to drive results in your live campaigns. Our new reporting suite provides insightful, actionable answers to help uncover:
Plus, our platform provides all the integrated tools you need to respond to those insights, so you can make media and creative adjustments that will improve the results of your live campaigns.
Learn more about the insights provided in our Cross-Media Reporting Suite in our new press release.
This year’s Super Bowl commercials sported a distinctly digital theme. For starters, nearly half of the network TV ads were delivered digitally via the Extreme Reach platform. Also, a record number of Super Bowl commercials were introduced both on TV and online. And, during the game, most TV ads aimed to drive viewers to the Web.
The ad industry’s biggest event is an insightful indicator of advertising trends. This Marketing Land article points out some interesting cross-media trends among this year’s crop of Super Bowl ads. More than 80% of ads that aired during the Super Bowl featured an online call to action, driving TV viewers to Twitter, Facebook, or branded webpages. Almost all of these digital destinations featured interactive video content, taking the opportunity to directly engage with TV viewers once they made the jump online.
TV and online video advertising can be interconnected in a variety of ways that leverage the unique advantages of each medium while gaining new benefits from tying them together. Here’s an example of how stunning HD TV ads can now be instantly transformed into interactive ads for online video campaigns.
As 2012 comes to a close, many in the digital marketing industry are making their predictions on what’s in store for the new year.
CMO.com recently asked more than 80 industry insiders what they envisioned for 2013 – and the responses make for some thought-provoking perspectives on digital and video advertising.
Convergence in media, technology and analytics is a consistent theme, as well as the anticipation of more interactive content and greater targeting capabilities.
Extreme Reach CMO Robert Haskitt also chimes in with his new year’s prediction in this new article.
We’d like to welcome ad industry veteran Chip Scully as our new Vice President of Online Video Advertising. Based in our Needham, MA headquarters, Chip will lead the Extreme Reach Online Video Advertising Sales & Service teams.
Prior to joining Extreme Reach, Chip was the Senior Director of Advanced TV and Online Video Sales at Microsoft. In that role, he started and led a team that launched Microsoft’s advanced TV marketplace. That marketplace grew to 32 cable networks with over 200+ advertising clients such as American Express, Kraft and General Motors.
Chip is one of twelve highly-regarded industry professionals that have recently left one of our competitors to join the Extreme Reach team.
You can read more about Chip and why he’s excited about his new role at Extreme Reach in this press announcement.
While you’ll find there’s plenty of reasons to switch to Extreme Reach, there’s also a bunch of eco-friendly benefits that come with using our platform.
Did you know…
And going green provides more than just green perks:
And that’s just for starters! Find more reasons to go green with Extreme Reach on our new Green page.
This week, the Extreme Reach Research Group released its Q2 2012 HD Advertising Trends Report. This edition highlights a significant shift towards HD TV advertising over the past two years, and focuses on the growth within five major verticals: Financial Services, Automotive, Entertainment, Retail and Political.
A key takeaway is that for the first time, broadcast networks receive more ads in HD than they do in SD.
Now in its eighth quarterly edition, this edition also examines:
• Changes in HD advertising trends over the past two years.
• HD ad trends related to sporting arenas that highlight opportunities around preseason football and summer sports.
• Opportunities for advertisers nationally and locally.
Also, find out which HD ad format has been adopted most often by broadcasters and cable outlets, and learn which file type has become the preferred format for production studios.
For more details, download a free copy of the Q2 report.
Our network just hit another major milestone!
Extreme Reach now has more than 7,000 video affiliates across the US and Canada, making just over 98% of our TV ad deliveries digital. (Feeling crafty? We’d like to suggest this new use for tape.)
Our network also digitally connects to 30 percent more TV and HD TV media outlets than any other.
What does this mean for advertisers?
Our cloud-based ad platform currently helps over 2,500 advertising clients deliver more than 98% percent of their TV commercials digitally. With Extreme Reach, your TV ads can be delivered in minutes. And we deliver to nearly every TV destination in North America – all while eliminating the costs and delays associated with dedicated hardware and satellite infrastructure. Advertisers can now execute broad-reaching ad campaigns faster and connect to more media and larger audiences in record time.
Find more details in this new article.
Manage talent & third-party rights with the Extreme Reach platform.
Today the Extreme Reach team is excited to unveil an industry first in video advertising.
We’ve launched our integrated suite of tools allowing advertisers to manage talent contracts and third-party rights within the Extreme Reach ad delivery platform.
By bringing talent/rights management to the same platform, we’re enabling our customers to eliminate risks associated with putting video ad campaigns on TV and the web. Video ads run only where they’re allowed to run, and compliance is easy to manage. As a result, advertisers can streamline workflows while avoiding costly errors, fines and delays.
This integration also enables more efficient talent payment and production budgeting. What’s more, all of that information is clearly presented with each ad in the Extreme Reach Creative Library.
We invite you to learn more about the latest tools available to TV and Online advertisers in our latest press release.
Brian Kloeckner
Chip Scully
Dan Brackett
Dascha Bright
Extreme Reach
Jo Ann Kessler
Julie Moses
Robert Haskitt
Tom Falcone