Our clients know that we’re always innovating our groundbreaking video ad distribution platform to make their jobs easier and more streamlined. We pride ourselves on delivering real, effective improvements to the way our clients manage, deliver and measure their video campaigns. We do this in part by acting on client feedback to regularly improve on the user experience. This includes specific requests for updated functionality.
We’re always tweaking what’s under the hood of the engine that powers the world’s digital video advertising (and if you’ve got an idea for how we can better serve your unique needs, let your Account Manager know today). Now we’re giving all that muscle a fresh coat of paint and improving the Extreme Reach Dashboard.
The latest update to our user interface makes it even easier to manage your creative at a glance with a simple, streamlined look that gives you every insight into your video campaigns across TV, Digital, Talent and more. Check out a screenshot below:
We’re excited to show off the latest updates to our new and improved dashboard, and we hope you’ll be just as excited to take advantage. But of course we’re not stopping there. We’ll continue rolling out improvements as we receive more feedback from clients to shape exactly how our next innovation takes form.
If you haven’t submitted feedback yet, please do. We’d love to hear from you.
Extreme Reach began in 2008 with a dream to power the world’s video advertising. We’re proud to announce we’ve taken the next step towards that goal today by partnering with Group IMD to globalize TV ad distribution. We’ve worked hard to become the the leading provider of TV ad distribution, and now we’ve added the widest coverage of TV ad distribution internationally.
The result? The largest unified, global video ad delivery service for TV.
We’re thrilled to begin utilizing our combined abilities to give clients comprehensive international coverage, unprecedented campaign insights and worldwide total brand protection. Click here to read more about what our partnership means for our clients and the future of video advertising.
High definition (HD) has been the gold standard on TV for several years, but a number of clients are starting to ask us about the new HD format, 4K.
Watch 4K videos in action…
If you aren’t familiar with the term “4K,” it refers to the emerging TV format called 4K Ultra HD, or UHD, which has four times the resolution of full HD. Nearly every major manufacturer currently offers 4K sets, and these new TVs produce a truly outstanding picture. You may even end up having a 4K set in your home earlier than you thought. In fact, 10 million homes are projected to have Ultra HD TVs within the next two years.
While 4K may seem like it’s a ways off to some, it’s probably not too early to have it on your radar and consider lessons learned from the rise of HDTV. For example, while the industry may have initially been apprehensive about the value of HD advertising, many studies have shown a direct correlation between HD advertising and improved results in brand perception and brand recall. HD ads not only outperform SD ads, but SD ads can actually harm a brand’s image when shown next to HD ads in a commercial break.
Naturally, the need for UHD ads will grow as consumers purchase more 4K-capable TVs. And many more consumers may already be headed that way. Last year, 27% of sets sold were 50 inches and over according to Futuresouce Consulting’s Jack Wetherill. Add that to the fact that some of the biggest manufacturers have moved almost entirely to producing TVs over 55 inches (ex. Sharp’s 2014 lineup of 25+ TV sets only offers four under 55 inches), and the focus on 4K sets becomes more clear. Shoppers who opt to buy a bigger, non-4K screen today will be buying a TV that will be quickly outdated in terms of quality tomorrow. Likewise, brands that move to UHD ads earlier will see the biggest benefits.
We’re keeping a close eye on the new TV format. We’re already deep into the details, so we can answer your questions and help you understand the next step for TV advertising.
Want to talk more about UHD ads? Drop us a note.
When clients tell us they appreciate our hard work, we can’t help but gush a little over their kind words. This month, we’re very proud to congratulate Client Manager Jude Jean-Pierre for receiving the 2013 Business Management Award from National Vision, Inc.
National Vision, Inc. (NVI) is the fourth-largest optical retailer in the United States with more than 700 retail locations and over 6,000 employees in 43 states and Puerto Rico. Their 2013 Business Management Award is given annually to a “company or individual best at administration…troubleshooting and customer response.” All candidates are nominated by National Vision Associates based on their individual experiences with the candidates.
National Vision had great praise for Jean-Pierre’s work coordinating and simplifying their tagging, traffic and distribution processes for television spots, saying that he “goes above and beyond to provide NVI with outstanding service” while playing “a key role in our television advertising.”
Congratulations to Jude Jean-Pierre. And a big thank you to National Vision, Inc. for recognizing Jude’s diligence. To find out how we’re helping other clients succeed every day, check out our Client Stories.
In August 2013, Extreme Reach announced its plans to acquire all of DGIT’s TV-centric business units, (collectively called Video Fusion) including DG’s broadcast distribution and production services businesses. Recently, those plans took a big step forwards when the acquisition cleared antitrust review by the FTC.
John Roland, CEO of Extreme Reach said, “Now that this acquisition has cleared the FTC, we’re a major step closer to fulfilling our aggressive growth plans and vision. Our platform is the first to enable advertisers and agencies to seamlessly leverage video advertisements across every screen. When completed, the acquisition will help us transform the workflow and measurement of multi-screen campaigns for more advertising clients.”
The completion of the transaction is subject to approval by DGIT’s shareholders, as well as the satisfaction or waiver of the other closing conditions specified in the proposed agreement. The transaction is expected to close in the first quarter of 2014.
Read more about the acquisition in our press release.
With more than more than 7,500 TV broadcasters in our digital delivery network, we’ve been able to help clients deliver a staggering 99.8% of TV ads digitally. That’s significantly more than any other distribution service by a long shot. And those TV broadcasters all seem pretty pleased with our partnership too.
Thanks to our advanced video platform and world-class service, we’ve managed to earn a whopping 100% satisfaction rating among TV broadcasters. We know we can do better though. At Extreme Reach, we thrive on feedback from our clients and partners, whether it’s about our platform, our services or anything else. If you have an idea for how we could do a better job or help in any way, please let your Client Manager know.
Our advanced approach to video advertising has become the new mainstream. In fact, we’ve grown so quickly that Inc. magazine recently recognized Extreme Reach as one of the nation’s 500 fastest-growing private companies.
We’re ranked #171 overall and #26 among advertising agencies and technology companies.
Learn more in this announcement.