This week, the Extreme Reach Research Group released its Q2 2012 HD Advertising Trends Report. This edition highlights a significant shift towards HD TV advertising over the past two years, and focuses on the growth within five major verticals: Financial Services, Automotive, Entertainment, Retail and Political.
A key takeaway is that for the first time, broadcast networks receive more ads in HD than they do in SD.
Now in its eighth quarterly edition, this edition also examines:
• Changes in HD advertising trends over the past two years.
• HD ad trends related to sporting arenas that highlight opportunities around preseason football and summer sports.
• Opportunities for advertisers nationally and locally.
Also, find out which HD ad format has been adopted most often by broadcasters and cable outlets, and learn which file type has become the preferred format for production studios.
For more details, download a free copy of the Q2 report.
Tags: Advertising distribution, Extreme Reach, HD ad trends, HD Trends Report, HD TV advertising, Political TV advertising, Spot distribution, Television Commercials
