The Extreme Reach Research Group released its Q3 HD Advertising Trends Report this week. Among other things, this edition took a closer look at regional HD advertising trends with a focus on specific verticals and top markets. Generally, regional TV advertisers distribute a significantly lower percentage of their advertising in HD than their national counterparts.
Auto dealerships and retailers in particular were highlighted with deep dives into how they can gain an edge by advertising in HD. HD adoption and distribution patterns were also examined in the top 25 markets, revealing opportunities to make a greater impact by advertising in HD.
Some of the highlights from the report:
- 73 percent of local broadcast outlets accept HD in the top 25 markets.
- Retailers and auto dealers are national advertising leaders, but lag in regional HD ads.
- 12 percent of regional TV ads are delivered to TV media in HD. The national average is 20 percent.
For more details, download a free copy of the Q3 HD Ad Trends report.