New HD Trends Report Reveals Opportunities for Regional Advertisers

HD Advertising TrendsThe Extreme Reach Research Group released its Q3 HD Advertising Trends Report this week. Among other things, this edition took a closer look at regional HD advertising trends with a focus on specific verticals and top markets. Generally, regional TV advertisers distribute a significantly lower percentage of their advertising in HD than their national counterparts.

Auto dealerships and retailers in particular were highlighted with deep dives into how they can gain an edge by advertising in HD. HD adoption and distribution patterns were also examined in the top 25 markets, revealing opportunities to make a greater impact by advertising in HD.

Some of the highlights from the report:

  • 73 percent of local broadcast outlets accept HD in the top 25 markets.
  • Retailers and auto dealers are national advertising leaders, but lag in regional HD ads.
  • 12 percent of regional TV ads are delivered to TV media in HD. The national average is 20 percent.

For more details, download a free copy of the Q3 HD Ad Trends report.

Tags: , , , , , , ,

About Extreme Reach

Extreme Reach is the leading provider of video ad serving, distribution and management solutions. Our cloud-based platform can help you manage, deliver & track all of your video ad campaigns on a single video platform. We can also help you protect the quality, context & compliance of every ad delivered from screen.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 32 other followers

%d bloggers like this: