The Extreme Reach Research Group released its Q2 HD Advertising Trends Report this week. The report highlighted the surge in HD ad distribution over the last six months. HD ad delivery increased by about 50 percent in the first half of this year over H2 of 2010. Contributing factors to the recent growth in HD adoption are also examined.
Here are some of the highlights:
• There was a 50 percent increase in HD ad distribution in since 2010
• Cloud-based distribution has reduced HD ad distribution costs by 30%*
• 20 percent of all TV ads were delivered in HD last quarter
• 94 percent of local HD media outlets now receive HD ads digitally via a cloud-based distribution channel
For more details, download a free copy of the Q2 HD Ad Trends report.
*Based on average HD distribution savings for our clients who have switched from DG FastChannel to Extreme Reach.