New Q2 Trends Report Reveals Recent Surge in HD Advertising

HD Advertising Trends Report

The Extreme Reach Research Group released its Q2 HD Advertising Trends Report this week. The report highlighted the surge in HD ad distribution over the last six months. HD ad delivery increased by about 50 percent in the first half of this year over H2 of 2010. Contributing factors to the recent growth in HD adoption are also examined.

Here are some of the highlights:

• There was a 50 percent increase in HD ad distribution in since 2010
• Cloud-based distribution has reduced HD ad distribution costs by 30%*
• 20 percent of all TV ads were delivered in HD last quarter
• 94 percent of local HD media outlets now receive HD ads digitally via a cloud-based distribution channel

For more details, download a free copy of the Q2 HD Ad Trends report.

*Based on average HD distribution savings for our clients who have switched from DG FastChannel to Extreme Reach.

Tags: , , , , , , ,

About Extreme Reach

Extreme Reach is the leading provider of video ad serving, distribution and management solutions. Our cloud-based platform can help you manage, deliver & track all of your video ad campaigns on a single video platform. We can also help you protect the quality, context & compliance of every ad delivered from screen.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 32 other followers

%d bloggers like this: