Extreme Reach Platform Updates – January 2014

dan-blogHere at Extreme Reach, we have few traditions as strong as our two-week release cycle, and that tradition continued even as we celebrated the holidays. We’re ringing in the New Year with new platform enhancements—which we find to be much more practical and enduring than resolutions.

Several of the updates we’ve made recently started out as requests from clients to streamline their day-to-day work. For example, you’ll see many small changes to the user interface that give you a preview of the details and attachments that are available for each creative. Here are a few of the highlights from our past two releases.

Creative Library
We’ve created a new filter in our Creative Library search for clients who like to label their assets with the brand or product being advertised. Now, a handy drop-down menu will list each product or brand associated with the advertiser, making it easy to focus your search. We’ve also added a neat paperclip icon to indicate which videos have attachments; mouse over that paperclip, and you’ll see exactly how many attachments are available without leaving the search page. To further streamline your workflow, we now provide a one-click option for creating SD companion videos to go along with your HD ads. Simply check “Include SD Companion” when you add new creative to your account and the work is done. We’ll even automatically create corresponding ISCI and Ad-ID codes for the new companion ad.

In the latest release, we implemented a client request to automatically include campaign start and end dates on the Delivery Details page. Our platform scours your traffic details and the video creative itself to provide accurate campaign dates that you can see at a glance.

Online Video
Online video campaign reporting can now be automated for our clients too. Find the “OVA Data Export” option in your account, tell us how often you want the reports, and your data will be sent your way like clockwork.

Talent & Rights Management
The latest releases also included some structural improvements to our talent payment and rights management tools. We’ve now added role-specific fields for Business Affairs Managers, Talent Managers and Traffic Managers. This allows us to put all the info you need at your fingertips while still keeping it simple and relevant to each user on your team.

Over the last month, we’ve released more than 60 platform enhancements that streamline video advertising workflows and over 20 user interface enhancements.

I’ll be back at the beginning of February with highlights from the next two platform updates.

Extreme Reach Platform Updates

dan-blogAdvertising leaders who think forward need the tools to help them move forward. The Extreme Reach platform continually raises the bar by adding new client-requested capabilities to our platform every two weeks. We thought you might appreciate a glimpse at a few of our latest enhancements.

Talent & Rights
This month, we’ve released extensive upgrades to our talent cost estimating tools, making them more accurate, faster and easier to use. Talent Managers can now get a summary or a detailed PDF view of talent estimates, with precise calculations based on up-to-date wage tables and your ad’s (automatically-uploaded) cast list.

Online Video
We’ve beefed up our online video reporting capabilities to include three new verification measures that ensure your views and clicks are genuine. Ad viewability metrics have been added so you can know that your ads are being seen by real people. And to provide even clearer data on video-plays, we’ve also added new ad auto-play measurements. We report exactly how many times publishers automatically loaded and played your ad, and how many times users initiated the view of your ad. For clicks and other viewer interactions, we’ve added new fraud exclusion filters to make sure that only real viewer interactions are counted. These ad measurements (and several more) have been added to a variety of reports that are easily accessed from our platform.

Online Surveys & Data Integration
Our platform now offers full support for online customer surveys. You can build your survey on the third-party app of your choice and send it out in conjunction with your online video campaigns managed on the Extreme Reach platform.

We’ve also made it easier than ever to integrate third-party video campaign data into your reports. Our enhanced integration tools make it easy to bring in valuable information from other services and blend it seamlessly into your Extreme Reach campaign reports.

Also in the latest release, we’ve enhanced and streamlined the ways traffickers work with groups of media destinations (Order Groups). Our platform will show the advertiser for every spot in your order group, even when that differs from the name listed on the order itself. It’ll also keep tabs on your product information, brand name and sequence of destinations—among lots of other order details—when your ads are trafficked through our platform.

Those are a few key highlights from our recent releases. Altogether, over the last month, we’ve released more than 90 platform enhancements that streamline the video advertising workflow and over 50 user interface enhancements, acting on client feedback to place the tools you need immediately at-hand. I’m looking forward to sharing more new enhancements with you next month!

Talent Terms Update: SAG-AFTRA and AFM Contracts Extended

JoAnn KesslerWe simplify and streamline Talent Management for our clients with not only superlative service, but expert information and analysis as well. To that end, we want to make sure all our clients in Talent Management are aware that the current terms of two important union contracts have been extended beyond their originally published end dates.

The American Federation of Musicians Commercial Announcements Agreement, which was slated to expire on December 31, 2013, has been extended through February 14, 2014.

Additionally, the 2011-2014 SAG-AFTRA Corporate/Educational and Non-Broadcast Contracts, which were set to expire on April 30, 2014, have been extended for a full year through April 30, 2015.

What does this mean for our clients? In short, it means business as usual. All the terms, conditions and rates in these contracts remain unchanged through the new expiration dates.

You can get full details on current rates for these and other union contracts by visiting the Extreme Reach website where you will find our handy Rate Guide. And as always, should you have any questions or need any assistance with your Talent Payments and Rights business, our expert team is available. Just reach out and say hello.


TV Ad Monitoring Delivers Powerful Insights

Scott_LubbersIsn’t technology wonderful? What used to take weeks now takes days, and what used to take days now takes only hours and sometimes even just minutes. The same is true about knowing when your commercial has hit the airwaves. You can know in a matter of hours when a commercial has aired on a channel and at what time, in any of the top major markets. This kind of information used to take days to gather.

If you’re still waiting days to receive information like this, you need to know about the TV monitoring program Extreme Reach rolled out this year. At the beginning of 2013, we deployed hundreds of proprietary cable set-top boxes to homes across all of the largest markets. These boxes connect to the audience’s cable feeds and collectively monitor over 2000 channels 24/7/365.It’s all done in the background with no activity or manual steps required; the hosts don’t even have to be watching TV.

Our set-top boxes monitor for any commercial that has been distributed by Extreme Reach. This is possible through a proprietary process akin to “fingerprinting” the commercial during the distribution process. This process is distinct from the Broadcast Verification products available, where meta-data must be added/inserted to your commercial in order for the service to track it (much the same way closed-captioning is added). Our fingerprinting doesn’t alter commercials at all and doesn’t delay getting ads to the station because it’s seamlessly integrated into the delivery process.

Our boxes are continually scanning the most watched broadcast and cable channels and sending data back to our servers, which sift through and identify matching fingerprints. Within hours, these ad-occurrences are made available to our clients via our platform.

We take those ad occurrences and pair them with rich, market-driven data to give you insights into trends you might not have otherwise considered. And if you also use our platform to deliver online video ads, we can tie the two verticals together to provide insightful cross-media reporting that gives you valuable insight into your campaigns’ performance.

Sound too good to be true? Call your trusted Extreme Reach representative today for details on how to get started.

Extreme Reach Client Manager Wins 2013 Business Management Award


Client Manager, Jude Jean-Pierre (right), with Extreme Reach Sales Manager, Brandon Perry (left)

When clients tell us they appreciate our hard work, we can’t help but gush a little over their kind words. This month, we’re very proud to congratulate Client Manager Jude Jean-Pierre for receiving the 2013 Business Management Award from National Vision, Inc.

National Vision, Inc. (NVI)  is the fourth-largest optical retailer in the United States with more than 700 retail locations and over 6,000 employees in 43 states and Puerto Rico. Their 2013 Business Management Award is given annually to a “company or individual best at administration…troubleshooting and customer response.” All candidates are nominated by National Vision Associates based on their individual experiences with the candidates.

National Vision had great praise for Jean-Pierre’s work coordinating and simplifying their tagging, traffic and distribution processes for television spots, saying that he “goes above and beyond to provide NVI with outstanding service” while playing “a key role in our television advertising.”

Congratulations to Jude Jean-Pierre. And a big thank you to National Vision, Inc. for recognizing Jude’s diligence. To find out how we’re helping other clients succeed every day, check out our Client Stories.

Extreme Reach’s Acquisition of DGIT’s TV Business Approved by the FTC

Gears_Icon_160x160In August 2013, Extreme Reach announced its plans to acquire all of DGIT’s TV-centric business units, (collectively called Video Fusion) including DG’s broadcast distribution and production services businesses. Recently, those plans took a big step forwards when the acquisition cleared antitrust review by the FTC.

John Roland, CEO of Extreme Reach said, “Now that this acquisition has cleared the FTC, we’re a major step closer to fulfilling our aggressive growth plans and vision. Our platform is the first to enable advertisers and agencies to seamlessly leverage video advertisements across every screen. When completed, the acquisition will help us transform the workflow and measurement of multi-screen campaigns for more advertising clients.”

The completion of the transaction is subject to approval by DGIT’s shareholders, as well as the satisfaction or waiver of the other closing conditions specified in the proposed agreement. The transaction is expected to close in the first quarter of 2014.

Read more about the acquisition in our press release.

Extreme Reach Simplifies Network Traffic

hurrle_photo1Any traffic manager can tell you that trafficking network buys can be a time-consuming process. Most networks still require you to fax your instructions to multiple contacts for the same ad airing during different dayparts. Adding unit-by-unit trafficking to the equation means that you’re generating quite a few unique traffic letters. To help streamline the process, the Extreme Reach traffic department worked together to come up with an innovative solution that lets our platform do the bulk of the work.

Our updated Network Traffic Instructions interface allows you to enter multiple networks, dayparts and programs all on the same screen. We’re keeping track of the unique network contacts behind the scenes for you. Once you hit send, the platform works its magic and creates individual letters based on network and daypart then delivers them directly to the appropriate contact. Easy!

Our Traffic Team has been in the platform using this new feature and they all agree that it’s a great timesaver. If you’d like to know more about the new network traffic update, please reach out to your Client Manager. He or she would be happy to walk you through the process. If you do not currently have a client manager and would like further information on this subject or any other, please do not hesitate to get in touch by clicking the contact button below.

The Numbers are Really Adding up: 99.8% Digital Delivery and 100% Satisfaction.

100%-Satisfaction_Badge_200x200_revWith more than more than 7,500 TV broadcasters in our digital delivery network, we’ve been able to help clients deliver a staggering 99.8% of TV ads digitally. That’s significantly more than any other distribution service by a long shot. And those TV broadcasters all seem pretty pleased with our partnership too.

Thanks to our advanced video platform and world-class service, we’ve managed to earn a whopping 100% satisfaction rating among TV broadcasters. We know we can do better though. At Extreme Reach, we thrive on feedback from our clients and partners, whether it’s about our platform, our services or anything else. If you have an idea for how we could do a better job or help in any way, please let your Client Manager know.

It’s Official. We’re One of America’s Fastest-Growing Companies!

INC500Our advanced approach to video advertising has become the new mainstream. In fact, we’ve grown so quickly that Inc. magazine recently recognized Extreme Reach as one of the nation’s 500 fastest-growing private companies.

We’re ranked #171 overall and #26 among advertising agencies and technology companies.

Learn more in this announcement.

Online Video Measurement Hits New Milestone


While online video metrics continue to dig deeper for new insights, advertisers still face some headaches when analyzing the results. One of the biggest issues brands, agencies and publishers all wrestle with can be summed up with one word: viewability.

The fact is advertisers and agencies often don’t have enough information to verify how many of their ad plays are viewable by consumers. Even defining the term “viewability” has been a source of debate in the industry. Until now.

Extreme Reach has joined the Open VideoView initiative (OpenVV), the open-source viewability solution for in-stream video advertising.

OpenVV’s technology for measuring video ad viewability helps create an open-source, industry-wide standard that will benefit brands, agencies and publishers.

Extreme Reach clients will soon notice enhanced reporting for their online video campaigns, including metrics that cover:

  • Whether a video is in view
  • Whether an ad is muted
  • Whether or not the window is active
  • The exact percentage of video that is viewable on a user’s screen

Find out more about OpenVV, or learn more about the reporting capabilities in our Cross-Media Reporting Suite.


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