November 4, 2013
Client Manager, Jude Jean-Pierre (right), with Extreme Reach Sales Manager, Brandon Perry (left)
When clients tell us they appreciate our hard work, we can’t help but gush a little over their kind words. This month, we’re very proud to congratulate Client Manager Jude Jean-Pierre for receiving the 2013 Business Management Award from National Vision, Inc.
National Vision, Inc. (NVI) is the fourth-largest optical retailer in the United States with more than 700 retail locations and over 6,000 employees in 43 states and Puerto Rico. Their 2013 Business Management Award is given annually to a “company or individual best at administration…troubleshooting and customer response.” All candidates are nominated by National Vision Associates based on their individual experiences with the candidates.
National Vision had great praise for Jean-Pierre’s work coordinating and simplifying their tagging, traffic and distribution processes for television spots, saying that he “goes above and beyond to provide NVI with outstanding service” while playing “a key role in our television advertising.”
Congratulations to Jude Jean-Pierre. And a big thank you to National Vision, Inc. for recognizing Jude’s diligence. To find out how we’re helping other clients succeed every day, check out our Client Stories.
October 31, 2013
In August 2013, Extreme Reach announced its plans to acquire all of DGIT’s TV-centric business units, (collectively called Video Fusion) including DG’s broadcast distribution and production services businesses. Recently, those plans took a big step forwards when the acquisition cleared antitrust review by the FTC.
John Roland, CEO of Extreme Reach said, “Now that this acquisition has cleared the FTC, we’re a major step closer to fulfilling our aggressive growth plans and vision. Our platform is the first to enable advertisers and agencies to seamlessly leverage video advertisements across every screen. When completed, the acquisition will help us transform the workflow and measurement of multi-screen campaigns for more advertising clients.”
The completion of the transaction is subject to approval by DGIT’s shareholders, as well as the satisfaction or waiver of the other closing conditions specified in the proposed agreement. The transaction is expected to close in the first quarter of 2014.
Read more about the acquisition in our press release.
October 15, 2013
Any traffic manager can tell you that trafficking network buys can be a time-consuming process. Most networks still require you to fax your instructions to multiple contacts for the same ad airing during different dayparts. Adding unit-by-unit trafficking to the equation means that you’re generating quite a few unique traffic letters. To help streamline the process, the Extreme Reach traffic department worked together to come up with an innovative solution that lets our platform do the bulk of the work.
Our updated Network Traffic Instructions interface allows you to enter multiple networks, dayparts and programs all on the same screen. We’re keeping track of the unique network contacts behind the scenes for you. Once you hit send, the platform works its magic and creates individual letters based on network and daypart then delivers them directly to the appropriate contact. Easy!
Our Traffic Team has been in the platform using this new feature and they all agree that it’s a great timesaver. If you’d like to know more about the new network traffic update, please reach out to your Client Manager. He or she would be happy to walk you through the process. If you do not currently have a client manager and would like further information on this subject or any other, please do not hesitate to get in touch by clicking the contact button below.
September 20, 2013
With more than more than 7,500 TV broadcasters in our digital delivery network, we’ve been able to help clients deliver a staggering 99.8% of TV ads digitally. That’s significantly more than any other distribution service by a long shot. And those TV broadcasters all seem pretty pleased with our partnership too.
Thanks to our advanced video platform and world-class service, we’ve managed to earn a whopping 100% satisfaction rating among TV broadcasters. We know we can do better though. At Extreme Reach, we thrive on feedback from our clients and partners, whether it’s about our platform, our services or anything else. If you have an idea for how we could do a better job or help in any way, please let your Client Manager know.
August 25, 2013
Our advanced approach to video advertising has become the new mainstream. In fact, we’ve grown so quickly that Inc. magazine recently recognized Extreme Reach as one of the nation’s 500 fastest-growing private companies.
We’re ranked #171 overall and #26 among advertising agencies and technology companies.
Learn more in this announcement.
August 5, 2013
Proof your ad has aired now comes standard.
Here’s a question for all you TV traffickers: do you know when your ads hit the air? Here’s another: how would you like a little more peace of mind?
While online video advertising can deliver instant, automated verification on just about every sort of trafficking data imaginable, that’s not the way TV works. For years, TV advertisers mostly took it on faith that their ads ran when the media buy said so. Now, TV just got a lot more transparent.
Extreme Reach now offers Proof of Airing to all TV distribution clients. It’s new, it’s FREE and it’s already included in the Proof of Delivery (POD) reports in our platform. If you distribute your commercials with Extreme Reach, you get to see exactly when and where they air for the first time on 2,000 channels across the nation’s top 50 markets (and counting!). While Proof of Delivery confirms that a spot was distributed, Proof of Airing confirms that your commercial has successfully reached your audience. Together, we hope they’ll usher in a new era of workflow transparency and peace of mind.
Only Extreme Reach offers Proof of Airing. This exciting feature is made possible by our TV monitoring network, and yes, you can receive notification of more than your ad’s first airing. For those of you unfamiliar with our advanced TV Monitoring Service, it uses the same proprietary technology to report every occurrence of your ads in near real-time. Learn more.
June 21, 2013
Extreme Reach recently had the pleasure of hosting the ANA/4A’s Joint Policy Committee at a seminar covering the recent SAG-AFTRA contacts. The event was attended by over 120 industry professionals in Marina Del Rey, and featured speakers Doug Wood and Stacy Marcus of the law firm Reed Smith. Doug and Stacy were the lead negotiators for the industry team that bargained the new 2013 Radio & TV Commercials Contracts with SAG-AFTRA.
The top highlights from the event included a review of the most significant changes in the 2013 Commercials Contracts.
Rate Increases: Wages were increased by 6% across the board, and are retroactive to April 1. Any commercials produced on or after that date are subject to the new rates and terms. Cable use payments are now maxed at 3000 units, up from 2000 units. P&H goes from 15.5% to 16.8%.
Spanish Language Increases: Spanish Language TV commercials saw an increase of 5-10% in addition to the 6% base increase noted above. Use in Puerto Rico is no longer to be paid for as “foreign” use.
Editing Provisions: Advertisers are now entitled to have a second free lift under Section 26A (Shorter/Longer Versions) and Section 26K has been modified to allow certain retail advertisers to make multiple versions of a basic spot (featuring different products) without creating a “new” commercial and having to pay additional use fees. Those changes were formerly so cost-prohibitive that signatory agencies had been at a competitive disadvantage pitching retail business.
In this seminar recap, learn about important changes regarding Internet content, new Ad-ID requirements, the Clearinghouse Initiative and more.
Your Extreme Reach talent management team is here to assist you in understanding how to implement new contract terms and provisions. In fact, we’re making all necessary retroactive payments on behalf of our clients. Questions? Contact us!
May 9, 2013
The world of video advertising is divided into two main camps: TV and online.
Each group has medium-specific domain expertise and perspectives, but their workflows, creative and objectives are nearly identical. Handling TV and online video separately results in a lot of redundancy and lost information. In order for video advertising to be as effective and streamlined as possible, we need to bring the two camps together.
Over time, online video has evolved into something that’s much more closely related to television. And conversely, TV has evolved to be more like online video. In this new Digiday article, I’ve outlined why now is the time for Online Video and TV to make peace.
Want to learn more? See all of the benefits and new efficiencies that emerge when TV and Web work together.
Robert Haskitt is the CMO of Extreme Reach.